Just read that this was Haruki Murakami's first record.


Ah, way too fitting.  Read more about the man in this NY Times feature here.

 Craziness at the photo shoot

Oh, the places we see...


We decided to start shooting all the different places we get to when making a collection in Tel Aviv.

Here in the heart of the Florentin, is a place that makes binding ribbon, or alachson as it's called here.  The actual place is called Alachson (see the photo below, that's their mailbox.)

What's amazing about Florentin is it is a garment district by day, and a pleasure dome by night.